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Getting Real by 37Signals :: Book Review

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Precise, Refreshing and Realistic, Getting Real by 37signals is a must have for every Start Up. Though the book primarily deals with Start ups (Wep Applications), yet there are a bunch of lessons for Start ups of all fields.

The book focuses on what has worked for the company. And, that’s what makes it appealing. They do not brag about huge things but urge to stick on the basics.

They complement their experiences with apt quotes from experienced bloggers/entrepreneurs. The best lessons learnt are the ones from experience and 37signals proves that.
Thank you Mithun for introducing me to this book. :)

Am pasting couple of lessons I found apt for Start ups in general.


There’s nothing more toxic to productivity than a meeting.
Here’s a few reasons why:
They break your work day into small, incoherent pieces that disrupt your natural workflow
They’re usually about words and abstract concepts, not real things (like a piece of code or some interface design)
They usually convey an abysmally small amount of information per minute
They often contain at least one moron that inevitably gets his turn to waste everyone’s time with nonsense
They drift off-subject easier than a Chicago cab in heavy snow
They frequently have agendas so vague nobody is really sure what they are about
They require thorough preparation that people rarely do anyway
For those times when you absolutely must have a meeting (this should be a rare event), stick to these simple rules:
Set a 30 minute timer. When it rings, meeting’s over. Period.
Invite as few people as possible.
Never have a meeting without a clear agenda.
Go for happy and average over frustrated and great
Enthusiasm. It’s one attribute you just can’t fake. When it comes
time to hire, don’t think you need a guru or a tech-celebrity.
Often, they’re just primadonnas anyway. A happy yet average
employee is better than a disgruntled expert.

Lastly, Thank you for reading :).
Kindly leave your e-mail address, I will post the ebook to you.

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